Super shitty that Lululemon stole my bike chain art and is selling it on water bottles. My original design (below) was made for The Fox is Black in 2010. It’s probably my most popular image and I’ve been licensing it to make shirts and posters at bike shops in NYC and London. It’s even available as a temporary tattoo thanks to the folks at tattly
It is, I’ll admit, not the most sophisticated of concepts. But it’s origins come from a personal place—falling in love and biking in the city. Lots of people have turned bike chains into hearts but what makes Lululemon’s especially offensive is that it’s not merely inspired by my drawing—it’s a reprint of my exact drawing—minus a link. In some circles this is called copying. It’s also known as stealing.
The thing is these companies could just ASK to license art! Most artists would say yes for a very reasonable fee. It’s easy to feel like we can’t do anything about copyright infringement except quietly seethe and troll them on twitter. But, these flagrant violations are seriously abusive and need to be dealt with seriously. I have IP representation and have registered my work with the U.S. Copyright Offices. Will keep you updated.
UPDATE 1: THANKS TO YOU GUYS for tweeting, blogging, and commenting Lululemon has contacted me and wants to correct their mistake. I’m hopeful that we can reach an agreement in short order.