This week we did another Steve Jobs (RIP) cover but this time about the soul of Apple. I was on vacation but Richard asked me to do a few passes for the cover– how could I resist? I sent over a pdf of about 8 bad ideas, went for a walk and realized– DUH why didn’t I think of an apple CORE? So, quickly shuffled back home and sent him a ninth idea.
He liked it.
Spend a few more hours refining the idea with Rob Vargas (A few revisions below since I know you guys LOVE process shots)